Facebook/Instagram Advertising

  • We will create a customized advertising funnel for Facebook and Instagram that will increase overall brand awareness, capture new email leads, and ultimately drive conversions.

  • To set up your ad account for success, We will analyze relevant metrics, ensure that the pixel is properly installed and tracking, and set up additional tracking events to identify effective tactics. I will also optimize and build upon your current ad structure.

  • To give you an in-depth understanding of industry standards for marketing, branding, and messaging, We will conduct a competitor analysis report for your brand.

  • To discover and test new audience segments and determine the most successful creatives and messaging, We will conduct research and experimentation.

  • We will create and curate ad creatives and copy that are approved by your brand before being launched.

  • To determine the optimal time to scale, We will use manual bidding to keep conversion costs low and create lookalike audiences to expand reach.

  • We will provide bi-weekly reports with the results of the previous weeks and outline my plans for the upcoming weeks.

Email Marketing and Management

  • In collaboration with your team, We will create an email campaign strategy based on inventory, holidays, promotions, and creative ideas.

  • We will develop and execute 1-2 email campaigns per week based on this strategy.

  • To capture more email leads and build out lists and segments, We will develop creative concepts.

  • We will optimize and improve existing email flows (such as abandon cart and welcome series) and create any new flows that are needed.

  • To maximize results, We will conduct A/B testing of email flows.

  • To stay up to date with industry standards, We will track your competitors and provide a competitor analysis report.

  • We will have regular calls with a Klaviyo representative to ensure that your brand is maximizing the potential of their email marketing platform.

  • We will provide monthly reports that detail my efforts, results, and plans for the following month.

TikTok Advertising

  • We will develop a TikTok advertising strategy that aligns with your brand's guidelines and includes both Influencer Spark ads and organic brand content.

  • We will research and test different audiences to identify those that are most profitable and use that information to scale your campaigns at a profitable return on investment (ROI).

Amazon DSP (Demand Side Platform) services

Are you an advertiser looking to maximize your digital marketing efforts using Amazon DSP? Our team can help!

  • we have the skills and expertise to manage your Amazon DSP campaigns on your behalf, using data and targeting capabilities to reach targeted audiences and drive conversions.

  • With our services, you'll be able to display ads in various formats, including display, video, and native ads, and target users based on demographics, interests, and behaviors.

  • In addition, we'll provide you with tools for tracking and measuring the effectiveness of your campaigns, including conversion tracking and attribution, so you can see the results of our efforts.

  • And with the ability to achieve a high return on ad spend (ROAS), you can trust that our services will be a worthwhile investment for your business.