CEO - Colin Bradford

Colin has worked in the online advertising space for over a decade and has knowledge in what strategies work best to get your brand in front of the ideal audiences.

He started working in the digital marketing field at Tribune Digital, the online arm of the Chicago Tribune Company, where he worked in trafficking display ads for various websites under the Tribune umbrella. He gained valuable experience in setting up ad campaigns that targeted specific demographics for the best return on investment for advertising clients, as well as setting up custom ad campaigns featuring rich media animation, video, and social media buttons.

Moving forward, he began working for Amazon Media Group, trafficking ads for IMDb.com and Amazon.com. He gained experience in trafficking highly detailed rich media campaigns, custom web pages, debugging erroneous ad calls, and detailed social media tracking. He also began work in setting up mobile ads and working with mobile service development kits, and became a subject matter expert in Amazon Ad-to-cart ads.

He then began work with Cheezburger.com, where he worked in mobile SDK integration and gained experience in working with ad networks monetizing and unsold inventory. He also set up programmatic campaigns to secure the highest bids on excess inventory and implemented tracking systems to optimize fill rates, eCPMs, and revenue.

Later he worked for Time Out New York as Programmatic Manager where he set up Private Marketplace deals (PMPs) to automate sales of Time Out inventory to clients via Google Ad Manager with optimal results.

In addition to this, he has been vigilant in keeping up with new digital advertising trends such as Youtube ads, TikTok, Facebook and Instagram Ads, and Amazon DSP (Demand Side Platform). With this experience, Colin can help your business increase revenues with online advertising and marketing in all emerging platforms.

In addition to his digital advertising experience, Colin has years of experience as a guitar enthusiast, playing in various musical groups. He has a B.A. in Guitar from Columbia College Chicago, and an M.F.A in media scoring from Brooklyn College.